Cobra is an iconic South African water tech and sanware brand with decades of heritage. Their products have been found in South African homes for over 65 years. We were asked to relaunch the Cobra brand’s existing, but dormant equity and credentials; the story of a brand that’s always been ‘Here for You’.
Many of the moments that the brand is present in feel like small, inconsequential ones, but they can have a major impact on your mood and the way your day starts or ends. We’ve chosen a couple of these moments and created exaggerated metaphors to show just how important the Cobra moments really can be in everyday life.
This television spots depicts the morning rush. In many households In South Africa, there’s just one bathroom for the whole family, and there’s often a fight about who gets to use it first in the morning. We’ve likened this moment to a great race, one where the stakes are high and the competitors are all taking the event very seriously.
TVC: RUSH HOUR
Radio
MOUNT DISHEREST
Domesticated Döppelganger
Mominator
OUT OF HOME
