Leading paper merchants Antalis briefed us to design a direct mailer to promote the Arjowiggins paper range and get graphic designers
to stop treating paper as a mere afterthought in the design process.
to stop treating paper as a mere afterthought in the design process.
We had to create the copy to highlight each paper’s unique characteristics and turn them into different cup personalities. We named each cup to match the specific character of the paper the cup is made of. We developed playful copy for each cup to give it a personality, with its own quirks and characteristics, while staying relevant to the unique qualities of the paper the cup is made of.
