For Father's Day, we decided to do something interesting with the very ordinary, but traditional gift of soap-on-a-rope. We moulded soap around a nylon rope with hook ends. Customers who received the gifts didn't know this until the soap was pretty much finished. This is the soap that lasts, even when it's finished.

Soaps were left in cars after being serviced.

The soaps looked like ordinary Soap-on-a-rope.

After using it for a while, the hook ends start to appear.

The nylon stretch rope could still be used after the soap was finished.

Soap pack detail front

Soap pack detail - back