We were briefed to create an emotional connection to the brand DialDirect for its relaunch. The Notebook (and the radio 'A Lifetime in a Minute') are based on the universal insight that time is precious and you shouldn't be wasting it on insurance. This spot has more than 1,3 million (mostly organic views on YouTube and won a bronze in the film Category at Cannes.
Dialdirect: Brand relaunch
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